August 13, 2010
Last time I was saying that most business owners make the mistake of limiting their marketing efforts to making money.
Making money is obviously the point of being in business… but “what kind of money?”
What do I mean by “kind of money?”
Well there’s money that comes in once and money that comes in over and over [...]
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August 13, 2010
Traditional approaches to advertising suck… why do I say that?
Because what most local business owners have done is simply to be the slave and monkey to their yellow pages rep, their newspaper sales rep, the radio rep.
Don’t be a slave and don’t be passive.
Now is the time to go on a crusade for your business.
The [...]
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