You are NOT Selling Products or Services… You are selling VALUE

August 13, 2010

Most business owners have the idea that if they could just find that better mousetrap people would knock down their door to buy it.
Now that could be true to a certain extent, but have you ever tried to invent a better mousetrap?
Obviously I don’t mean an actual mousetrap, but whatever would be the “next big [...]

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Why Your Local Business and Not Someone Else’s?

August 13, 2010

Why should a customer or client patronize your local business rather than your competitor’s?
Because you really need the money? LOL
What is going to cause a customer or client to choose you… to return again and again, and tell others about your business?
You might think it is because your prices are better.
That might get you ONE [...]

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Local Business Marketing: Marketing is Not a “Bad Word”

August 13, 2010

Most local business owners have a negative image of “marketing.”
It’s like a four letter word to them…
Conjures up visions of hucksters, evil manipulators, purveyors of snake oil and trickery.
Like many things it can be abused, but let’s start fresh on what “marketing” means.
In the way I’m using it, marketing simply means:
- being the business people [...]

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What is your business vision?

August 13, 2010

Are you driven by your customers and their desires and and needs or by your own needs?
Is the goal of your business to help yourself or to help your customers?
If you are in business just to help yourself, you may make some money today and you may make some money tomorrow, but there is definitely [...]

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Local Business Marketing Mission Job 1

August 13, 2010

Last time I was saying that most business owners make the mistake of limiting their marketing efforts to making money.
Making money is obviously the point of being in business… but “what kind of money?”
What do I mean by “kind of money?”
Well there’s money that comes in once and money that comes in over and over [...]

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Traditional advertising sucks

August 13, 2010

Traditional approaches to advertising suck… why do I say that?
Because what most local business owners have done is simply to be the slave and monkey to their yellow pages rep, their newspaper sales rep, the radio rep.
Don’t be a slave and don’t be passive.
Now is the time to go on a crusade for your business.
The [...]

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Local Business Marketing Campaign Needs to be a Crusade

August 13, 2010

A local business marketing campaign is a full out effort to convert others to your product or service, your business, your way of thinking.
If you think of it any other way, you’ll limit your focus, your intention and your outcomes will falter and fail.
Anything less than that is just an “expensive hobby,”
You have to think [...]

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Sex (You gotta be there when they’re lookin)

August 13, 2010
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